Stories

  • How to Use Social Media to Engage With Your School's News Channel’s Audience

    Social Media can be highly beneficial to any school media program, teaching students valuable skills along the way. Here are some ways to use social media to increase engagement with your audience. Given that we’re talking about social media, most of these examples are best suited for high school... View Post
  • Four Essential Videos Your Company Needs To Have Right Now!

    In today’s increasingly competitive environment companies are looking to differentiate themselves from their competition. Whether the goal is to drive traffic to a website, increase brand awareness or engage with existing clients, standing out from the competition is critical. Many companies have... View Post
  • Q&A with Erik Keller Freelance Video Production Consultant

    Erik Keller is a freelance video production consultant who has dedicated his time and business to filming lectures and teaching video production to both students and professors. He is a part of a larger trend of higher education institutions making their classes accessible by video. Not only is t... View Post
  • Q&A with Cindy Gonzales K-4 Technology Teacher

    Cindy Gonzales has devoted over 20 years to her career in education technology at Gulliver Academy in South Florida. Each day, using Padcaster, Gonzales produces a news broadcast that is aired to all K-4 classrooms. All 4th-grade students assist as newscasters throughout the year, arriving early ... View Post
  • Internal Marketing in Education

    We all know the importance of external marketing. But what about internal marketing? As an essential prerequisite for external marketing and the overall success of an organization, internal marketing is the practice of promoting a company’s mission, objectives, products, and services to its own e... View Post