In today’s increasingly competitive environment companies are looking to differentiate themselves from their competition. Whether the goal is to drive traffic to a website, increase brand awareness or engage with existing clients, standing out from the competition is critical. Many companies have found that video is a great way to personalize a message and differentiate themselves from the pack. Here are four types of videos you could use right now to help increase your brand awareness and separate you from the competition.
Explainer Videos allow businesses to quickly introduce themselves, explain the benefits of their products or services, and create a good first impression. This kind of video is especially essential for companies that provide products or services which are difficult to describe, in a clear, succinct and memorable way. A great explainer video at the top of a website will not only help draw people in but has been found to increase customer conversion by 80%. These videos often evoke emotions and share behind the scenes and culture of the company. Due to the shareability of video, they can also easily be used for brand awareness, promoting visibility and increasing revenue.
Demo Videos provide a means to explain product features and benefits without the pressure of a sales pitch. Throughout the demo you can show what makes your product unique, highlight specific features and how those features help solve a prospect or customer problem. You can also use this kind of video to promote your company brand. Having a demo video available creates efficiency in the marketing and sales process as it helps to qualify leads.
How-To Videos are a great way to educate your customers on the fundamentals of your product and service offerings. Highlighting best practices along with tips and tricks can help your clients achieve success faster. How-to videos also free up your sales and support teams to focus on other work which ultimately leads to more revenue and client success.
Customer Testimonial Videos are the most effective way to gain trust and build brand credibility. Potential buyers are more likely to buy a brand that they trust and find credible. Leveraging your existing customers’ experiences and successes goes a long way in building that trust with prospects. Sharing your client’s testimonials via video allows your prospects to relate to the experience and can confirm the business needs and your company’s ability to solve their problem.
Utilizing video is crucial to any company’s plan to stand out among the competition. It can be an incredibly cost-effective tool to not only promote brand awareness but also to help transparency and increase profits. These four unique styles of video can help your company easily promote define itself to your customer base.