Life coaches, business coaches, executive, career and spiritual coaches — the field of coaching is growing and expanding around the world. With widespread growth comes a lot of questions about how to grow your coaching business, especially online.
According to a study done by the Coaching Federation, the total global revenue generated from coaching was $2.849 billion in 2019. This represents a 21% increase from 2015, illustrating a promising upward trend. The good news is that industry growth means personal and professional coaches have a lot of opportunities. The downside is that it will take more effort to stand out and build a brand if you’re trying to create a career as a coach.
One of the most efficient ways to distinguish yourself as a life, business or career coach is through video, both recorded and live-streamed. Let’s talk about how you can grow your coaching business online, using video and livestreaming hardware and software.
Establish Yourself as a Thought Leader
Many coaching preparation programs advise their coaches to select an area of expertise. For example, a career coach might choose to specialize in startups, the tech industry, healthcare, manufacturing, the service industry or some other niche. Likewise, a life coach might choose to work with primarily women or minorities or people in the middle of their lives looking to change careers.
Whatever your niche area of specialty, build an audience online by offering free content that informs, educates and entertains. You don’t have to give away your “secret sauce” in these webinars, podcasts, vlogs and livestreams. Choose topics of a general nature that appeal to most people in your audience.
Create More Personalized Social Content
Social platforms are great outlets for personal and professional coaches to connect with people. The trick is to remember the social aspect of the platform, which is where video content has really taken off.
Social posts with original videos allow you to show your personality, talk directly to prospects and reach a far greater audience than text-only posts. In fact, video content generates up to 12 times more shares than text and image-based content, according to Small Business Trends. Just remember, consistency is key, so you can’t create one video and expect huge results. Regularly sharing videos through your social channels will help you gain new followers and reach new prospects.
Record Content for Later Access
There are only so many hours in a day, which limits your ability to directly talk with clients. This can actually prevent your consulting business to grow, unless you find a way to be more accessible to clients and prospects.
Life, spiritual, business and career coaches create libraries of subscription-only videos that their clients can access on their time. Video courses, motivational stories and even case studies are all examples of how you can leverage video as a tool for clients. These can be accessed around the clock, from prospects around the world, allowing you to expand your reach without working around the clock.
Video Can Improve Your Website Activity
Videos are a fantastic way to improve website traffic by giving people a reason to stay on your site a bit longer. They are also far more relatable than text-only sites, which is an important thing for life, business and career coaches trying to create a personal connection.
Just remember: If you are using video content to improve your website’s traffic, videos take up a lot of space. Publish your video on a channel like YouTube (which allows you to post private and public videos). Don’t link to the video on YouTube; instead, embed it so viewers watch it on your site.
Best Video Equipment for Coaches
If you’re new to video creation, or not comfortable with the technology of video production, don’t worry. It is easier than you may think to generate shareable video content and you don’t need a lot of expensive equipment to do it.
In most cases, you can use hardware that you probably already have, such as your smartphone or iPad to create videos from your home, office, or any location.